Why Your Coaching Offer isn't Selling on Instagram as a Therapist (even if your DMs are active)

You have been signing 3 or 4 new therapy clients a month from Instagram keeping things ticking over. But NOW you’re ready to move away from so many 1:1 hours and have began selling a new high-priced point coaching offer for the first time like a workshop, group coaching program, or intensives and the inquiries aren’t rolling in as easily.

You’ve been creating content on your new offer, and having some convos in the DMs from people sliding up on your stories finding the topics you preach relatable…

But those conversations end in “I’ll think about it and get back to you” or the dreaded, “can we jump on a call?” (let’s be honest, sales calls aren’t exactly why you started this business).

So, how can you turn those interested eyes into “send me the link I’m in” spots sold in your new offer?

As a Social Media Strategist who’s worked with over 100 therapists in over 3 years, this is what I’d do 👇🏻 

1️⃣ First, I wouldn’t wait for my ideal client to find ME and just happen to stumble into my DMs. I’d be putting myself RIGHT in front of the right people, so that I could be confident they’d see my content, my offer and be serious by the time they got to my DMs.

We want inquiries to be a SURE THING, . Not a “can I get more details” and then ghost. And ESPECIALLY not people who see our offer as an option they scroll past. That means creating intentional, and direct contact for the ONE person who see as perfect for this offer.

2️⃣ Second, I’d lead ALL my content and selling with the tangible outcome they can expect from being in my offer.

No convincing, no “what’s inside” content. Just pure value focused on “this is where you’ll be afterwards”. Why? Because THAT is what makes a high-ticket offer a no-brainer and calls in people who don’t hesitate to buy (without a 60 minute sales call).

3️⃣ And third, I’d stop treating DMs like a casual convo and start using them as a place to build real trust and momentum.

My content will have already done 90% of the heavy lifting—so by the time someone messaged me they already know this offer is right for them they just want some final reassurance. Then I’d respond with clarity and confidence.

Not “let me know if you have questions…”

But “Here’s how this works, here’s the next step, and here’s the link to book.”

Because high-ticket clients? They’re not waiting for you to convince them.

They’re waiting for you to CONFIRM for them what they already know: this offer and YOU are the person to invest in.

When you start the sales process in your CONTENT - high-paying clients are already sold by the time they get to your DMs. It’s just a question of a payment plan or pay in full.

This is what I teach you how to do. Use your content to reach the right people, do 90% of the selling BEFORE the DMs and ensure you’re closing high-ticket clients for your new offer rinse and repeat.

When you’re ready to sell out your new offer...

You jump into 1:1 coaching with me.

Have any questions? DM on Instagram and let's chat!