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Signing therapy clients from social media is one thing—but selling a high-price point workshop or group offer is as a coach is a different game. If your DMs are full of “I’ll think about it” instead of “send me the link,” your content may not be doing the selling. Here’s how to position your offer, attract the right people, and use your content to warm clients so they’re ready to buy before they ever message you.

If your posts are filled with “yes, same!” from other therapists but not inquiries from potential clients, your content may be speaking to the wrong audience. When you create posts that only colleagues relate to, you unintentionally signal that your services aren’t for the people you actually want to help. Here’s how to shift your messaging so your ideal clients feel seen—and ready to work with you.

I tell my audience why showing up with confidence on social media is essential for growth and selling your services online.