The Ways Mindset Shows Up in Your Social Media Marketing as a Therapist and Coach

One thing I will ALWAYS preach as a content and marketing strategist?

MINDSET IS EVERYTHING 🗣️

The way we show up online radiates through the screen and confidence in your content translates into confidence in your ability to serve. (And as a therapist you likely know that too.)

Let me tell you a little story on how my client went from nervous of what other therapists would say about selling a high ticket offer online to bringing in 4 figure sales every week because she stopped giving a f*ck.

When this client came to me, they were new to social media marketing and decided to fully immersive herself into showing up because she had been watching other therapist shift from 1:1 to selling high-ticket programs and thought, “I want THAT”

She hoped her therapy practice to not only make more money than she was working under someone else, but also because she believed running a practice would give her some time back to be with her family instead of seeing extra clients every week just to pay the bills.

When we started she initially addressed a concern she had with marketing a high-ticket offer as she’s been a part of Facebook “support” groups with other therapists and originally asked their opinions on offering a higher ticket program.

The responses she got honestly APPALLED me,

She was told (by other therapists I might add) that asking someone to “pay that much for therapy” is absurd and she should be ashamed of herself.

Now, if I were receiving comments like this by people who I THOUGHT were my peers.. I’d feel intimated to launch too.

Luckily, she knew her method was transformative- something she’s used with countless clients already and every single one of those clients have seen phenomenal progress.

But, since those doubting thoughts have already placed themselves into her mind, unconsciously, it affected the way she saw her offer. She knew it was life changing AND worth the price point - but now felt shame around selling it incase of what other therapists thought.

Reframing was only part of the unlearning process- when we started implementing the strategy I crafted for her, and inquiries started coming in because of it- she SAW first hand that, yes, you CAN sign high-ticket clients who feel empowered by your work from social media, because she saw the clarity that comes from speaking to her ideal client’s needs in her content.

For every “what if they’re right and no one wants to work with me” I rebutted with a “imagine the lives you WILL positively effect, remember those clients who’ve already used your method and saw progress.”

This is why having a marketing coach who supports you AND works through those negative thoughts by reframing your thinking to see the BIG picture is an important part of the work I do with my coaching clients.

Having this extra level of support helped her not just marketing online but to feel confident in the marketing she was doing.

And because of this, she not only launched a high ticket offer, she FILLED her program because she started to see in real time the connections she could make with potential clients by engaging with them online. and let go of OTHER people's beliefs telling her that she couldn't.

She was seeing first hand that ideal clients DO want the services she has to offer and they won’t hesitate at the price because they saw her and offer’s worth.

Marketing coaching isn’t just about creating strategy- its a layer of support from someone who KNOWS your worth.

When you feel confident in the way you show up online, your audience will see the confidence you have in the ability to help them.

If you’re ready for this level of support?

DM me on Instagram here and see if my 1:1 coaching program is the right fit for you, !!

If you want your next three months to look like my client? You'll want to grab this offer!!!