Fill out your coaching offer with clients that actually light you up to work with
You don't need to overstep boundaries and exploit for "social proof" to sign clients from social media. All you need are the skills and knowledge to create content that speaks to your ideal client and meets them where they're at NOW.
this is for you if...
→ You want to create a BIGGER impact and serve your clients the way they NEED by utilizing your credentials as a therapist to COACH.
→ You have launched previously and haven't filled your program OR filled your program with people who don’t actually do the work (not ideal clients)
→ You want to do more in-depth work but don’t know how to sell something at a higher price point
→ You don’t know how to reach or speak to the level of client who is invested in doing the work
→ You don’t know how to sell THIS kind of offer (going from therapist to coach and haven't sold something like this before: masterminds, intensives, workshops, etc)
→ You have trouble accessing the emotions that actually connect to your ideal client on a deeper level that call them UP and show them YOU are the one to help them.
→ You're unsure of how to use social media effectively to market your programs there- you’re posting 5x a week, making the content, trying to sell on stories, have ideal clients in your audience but little interest
→ You're new to launching and want to ensure you’re marketing effectively
and you're ready to...
→ be not just the go-to therapist, but also the go-to COACH
→ take your years of experience and turn them into high-ticket sales (more $$$)
→ have the financial and time freedom to do things like have weekends even long weekends off, take long vacations, spend your evenings with your kids/family, be able to travel
→ those 20+ clients turn into one signature program that brings in $20k months, no more trading one to have the other
What you can expect
Clarify & Refine Your Signature High-Ticket Offer
You’ll identify your niche, define your ideal client, and refine your high-ticket offer so it’s clear, irresistible, and aligned with your expertise as a therapist-turned-coach. By the end of this phase, you’ll have a sellable program that stands out online and attracts ready-to-invest clients.
Build a Magnetic Marketing & Content Strategy
Learn how to market your offer like a pro. You’ll develop a step-by-step content plan that positions you as an authority, warms your audience, and builds excitement before launch day. Expect clarity on messaging, storytelling, and conversion content that sells without feeling salesy.
Launch With Confidence and a Full Roster!
You’ll walk away with a complete launch strategy designed specifically for therapists transitioning into coach/ mentor/ guide. From pre-launch buzz to closing sales confidently, you’ll know exactly how to create momentum, fill your spots, and scale your income with consistency and ease.
The Framework
A 12-week accelerator for therapists ready to step into the coaching space and confidently launch (and sell out) your coaching offer.
You already know how to change lives.
Now it’s time to take that same impact, DOUBLE IT and build a scalable, freedom-filled business that gives you both time and income expansion.
Inside the Launch Lab curriculum, you’ll move through my 3-part framework to help you go from “I know I want to launch something” → to “I just sold out my offer with a waitlist.”
PHASE ONE: GET CLEAR
Weeks 1–4: Build the foundation for a sold-out offer
You can’t sell what you’re not crystal clear on.
These first weeks are all about defining, refining, and grounding your offer in strategy, not just ideas.
We’ll:
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Identify your ideal client — the ones meant to be in your world now (not just the clients from your therapy practice)
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Map out your signature offer — pricing, positioning, and promise that align with your goals
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Clarify your launch strategy so you know exactly how to move from “idea” to “income”
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Craft your unique brand voice and story that connects authentically with your audience
→ You’ll walk away with the kind of clarity that makes content creation and selling feel effortless.
PHASE TWO: CREATE A MESSAGE THAT CONNECTS
Weeks 5–8: Craft content that builds demand before you launch
This is where we turn clarity into connection — the kind that makes your ideal clients think,
“She gets me. I need to work with her.”
We’ll:
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Create your content pillars that speak directly to your offer and audience
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Write messaging that helps your people see themselves in your content
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Develop pre-launch storytelling that warms your audience and builds anticipation
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Learn how to confidently show up online — without feeling salesy or performative
→ You’ll leave this phase with messaging that magnetizes your ideal clients and content that makes selling simple.
PHASE THREE: SELL
Weeks 9–12: Confidently launch and sell out your offer
This is where everything comes together — and where your strategy turns into sales.
We’ll:
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Map your launch runway and sales plan step-by-step
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Create launch content that converts (without chasing or convincing)
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Develop your sales confidence and frameworks for follow-ups, FAQs, and objections
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Build systems for repeatable launches so you can continue selling with ease
→ You’ll finish the Lab with a sold-out launch strategy, confidence in your message, and a plan to keep growing.
1 Get Clear
2 Create a Message that CONNECTS
3 SELL
Imagine this...
~ You’re sitting at your desk, coffee in hand, watching new inquiries hit your inbox — not from therapy clients, but from dream clients excited to join your signature offer.
You’re showing up online with confidence, your message feels clear and authentic, and you’re no longer second-guessing every caption or story.
~ You open enrollment for your group program, and within days, your spots are filling faster than you expected.
Your marketing strategy — the one you built inside the Lab — is doing the heavy lifting for you.
~ You’ve built a business that gives you freedom — fewer sessions, more income, and more energy for the work that truly lights you up.
You have a repeatable launch process, a content strategy that flows, and a brand that attracts aligned clients month after month.
You finally feel like the CEO of your practice and coaching business — grounded, strategic, and in full control of your growth.
You'll also get...
Including but not limited to: Launch email sales sequence, Story Strategy guide, engagement checklist, and more to guide you through your launch.
Imagine going into every launch feeling confident that you'll not only FILL your offer, but fill it with absolute dream clients that light you up to work with...
Not only because my 6 Phase Launch Lab curriculum will bring you through every step of selling from pre-launch to Repeat Sales.
But because you also get...
To be a part of a supportive community of therapists and mental health and wellness professionals in the same boat as you.
Access to additional resources
& so much more.
3x 1:1 Coaching Calls
3X Hot Seat Coaching
3x Training Review Calls
Telegram Group Chat Support
Full Access to Extensive Curriculum
Additional Free Resources
$1,999
Possible ROI
When you land ONE client paying you over $1,000 a month, and they're locked in for three months, you've made back your investment and more.
But I know you're capable of MORE than that with my support and YOUR drive.
"What if this doesn't work for me?"
I've helped over one hundred therapists attract high-ticket clients, step into a NEW space like going from therapist to coach, and scale to $10k-$20k+ months. If you put in the work, the results WILL follow. We only take on clients who are a right fit for the program and who have the potential to get results. If you’re unsure whether you will get results, reach out to me on IG @mariaromanomarketing
"What if I need more support?"
You get three 1:1 coaching calls on top of the six group calls, 24/7 access to tech support via Telegram, multiple feedback opportunities, and addtional resources. I've got you covered every step of the way! Plus, the option for additional support upon request.
"What if I don't have an offer yet to launch or in the middle of one now?"
You can still join the Launch Lab! Inside you'll learn how to market your offer online. So, when it comes time to launch your program, or implement in the next round, you'll be all set to go with the confidence to SELL on your own!!