10 Social Media Trends You Can’t Ignore in 2023

Oct 20, 2023

4 min read

The year is dwindling down, but that doesn’t mean it’s too late to start improving your Content Strategy game on Social Media. Here on out, promise me you’ll start keeping up to date with these 10 things because I want to see your business flourish! It’s crucial to keep an eye on the emerging social media trends that will shape the way therapists, wellness coaches, and private practice owners connect, share, and market online. In this blog, we’ll explore “The 10 things Social Media Loves to see,” that you simply can’t afford to ignore this year, all of which are tailored to drive marketing growth for professionals in these fields.

1. Meta Versus Reality: Navigating the Metaverse for Therapists and Coaches

Let’s start with a bang- Mark Zuckerberg’s Meta Platforms announcement was a game-changer. The Metaverse is set to revolutionize social media by creating immersive, interconnected digital spaces. Explore how therapists, wellness coaches, and private practice owners can navigate the Metaverse to enhance their online presence and engage with clients in innovative ways.

2. Video Content Dominance: A Powerful Tool for Growth

Video content continues to reign supreme. Short-form videos on platforms like TikTok and Instagram Reels are wildly popular. Utilize video to share wellness tips, therapeutic insights, and practice updates, thereby strengthening your connection with your audience and driving marketing growth. Want to continuously grow? Then you are going to have to add in those videos! Incorporating video into your social media strategy is no longer an option—it’s a necessity.

3. Augmented Reality (AR) and Virtual Reality (VR) Experiences for Healing

I will say it now, again, and once more: Engagement is EVERYTHING if you want to make sales and grow a supportive community. AR filters, lenses, and VR experiences are becoming integral to social media platforms. They offer therapists and wellness coaches opportunities to create immersive healing experiences, and private practice owners can enhance their service offerings through these technologies.

4. Niche and Micro Communities: Targeted Growth

As social media becomes increasingly crowded, clients are seeking smaller, more niche communities to connect with professionals who share their values. Learn how to tailor your content to specific niches, attracting clients seeking your specific expertise and services. This shows you are an expert, and know who you are- there is no confusion when followers click your page because it’s clear as day!

5. Ephemeral Content: Real-Time Growth Opportunities

Ephemeral content, such as Stories on platforms like Instagram and Facebook, creates a sense of urgency and encourages real-time engagement. Leverage this trend to provide real-time updates, share wellness insights, and promote your private practice to a captivated audience. Honestly, if I don’t see a Story up on your Instagram, I am probably not following. Bonus points to show face- this lets new and re-occurring members know you want to engage and that you’re REAL! No one wants to follow a bland bot account.

6. Sustainable and Ethical Branding: Building Trust and Growth

Consumers are more conscious of environmental and ethical issues. Therapists, wellness coaches, and private practice owners who embrace sustainability and ethical practices can earn the trust of socially responsible clients, thereby fostering growth in their practices.

7. Social Commerce for Private Practice Growth

Social commerce is on the rise, with platforms offering shopping features. Discover how private practice owners can use social commerce to make it easier for clients to book appointments, purchase wellness products, and access your services directly from social media. There is nothing worse than losing out on clients because you’re lacking in convenience for your viewers.

8. Inclusivity and Diversity: Connecting with Diverse Clientele

Audiences are demanding more inclusivity and diversity in the content they consume. By representing a wide range of backgrounds and experiences, therapists, wellness coaches, and private practice owners can connect with a diverse clientele and promote growth in their practices. The best way to appeal to your audience… is to APPEAL to your audience.

9. AI and Chatbots: Personalizing Client Interactions

No, it’s not a scam. Although I don’t recommend it for everything, AI-driven chatbots and personalized content recommendations enhance client experiences. Therapists and wellness coaches can use AI to personalize self-help resources, while private practice owners can provide tailored service recommendations to clients, boosting practice growth.

10. Data Privacy and Security: Building Trust for Growth

In a world concerned about data privacy, it’s vital to ensure your social media practices comply with privacy laws. Demonstrating your commitment to data security and client privacy builds trust, ultimately driving growth in your practice. Besides, who wants to get hacked when they just reach their firsts 10k followers?!

Wrapping up, instead of watching the trendy show with the same name; start “Keeping up with the latest social media trends” to optimize your business growth. It is key for therapists, wellness coaches, and private practice owners to turbocharge their marketing game before the end of 2023. With these ten social media trends in your sights, you can supercharge your online strategy and set your practice on a path to success in the fast-paced world of social media. Don’t give these trends the cold shoulder; welcome them with open arms to get ahead of the pack and make your professional dreams into a real life empire.

Are you ready to end 2023 with a BANG by smashing these trends and adding them to your content strategy?